Simulation

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The Beer Game (SIMULATION)

Goldberg, Rebecca ; Weiss, Elliott N. ; Raz, Gal

OM-1521 | Published August 11, 2016 | 1 pages. Simulation

Collection: Darden School of Business

The Beer Game is a competitive supply chain simulation that improves on the learning outcomes of the classic Beer Game developed at MIT. Students still assume one of four supply chain positions, but i... Read More

PFG Bank: Credit Card Exercise (SIMULATION)

Pfeifer, Phillip E.

M-0878 | Published April 24, 2015 | 1 pages. Simulation

Collection: Darden School of Business

This online exercise describes the beginnings of the product-design process at a fictitious firm, PFG Bank (PFG). PFG has a variety of different products (12 versions of a credit card) and detailed in... Read More

Digital Marketing Simulation: Media Attribution at ExerciseMinder (SIMULATION)

Venkatesan, Rajkumar

M-0988 | Published February 05, 2020 | 1 pages. Simulation

Collection: Darden School of Business

Media attribution is a critical issue for marketers. Digital media provides marketers access to fine-grained data about consumer interactions with brands, but identifying the contribution of different... Read More

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