Author Profile
Adams, Marjorie E.
Targeting
Adams, Marjorie E.; Parry, Mark E.
M-0563 | Published January 30, 2002 | 4 pages. Technical Note
Collection: Darden School of Business
This note presents a simple framework for prioritizing market segments. Read More
LifeMinders.com
Adams, Marjorie E.; Lyman, Frank
M-0599 | Published September 01, 1999 | 11 pages. Case
Collection: Darden School of Business
This case will help students to understand more deeply the organizational issues facing a start-up firm. Specifically, the case deals with the tension of trying to be responsive to the market and to ... Read More