Author Profile
Alexander, Les
Innovation at Bat: The Savannah Bananas
Alexander, Les; Kalogeropoulos, Demitri; Maiden, Stephen E.
ENT-0242 | Published October 16, 2025 | 13 Pages Case
Collection: Darden School of Business
In early 2024, the Savannah Bananas were more popular than ever. The team provided an innovative mix of baseball and entertainment—with everything from dancing base coaches to a batter on stilts—that ... Read More