Author Profile
Borden, Neil H. Jr.
The Seven Questions of Marketing Strategy
Borden, Neil H. Jr.; Farris, Paul W.; Parry, Mark E.; Sharpe, Kathryn M.; Venkatesan, Rajkumar
M-0779 | Published July 08, 2009 | 4 pages. Technical Note
Collection: Darden School of Business
This simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marke... Read More
Cooper Pharmaceuticals, Inc. (C)
Borden, Neil H. Jr.; Malikian, Armen J.
M-0426 | Published October 20, 1993 | 1 pages. Case
Collection: Darden School of Business
Follow-up to the (B) case: What happened? Read More