Author Profile
Brooks, Carson
Trader Joe's: Navigating the Changing Seas of an Evolving Industry
Brooks, Carson; Harris, Jared D.; Tongate, Julia
S-0412 | Published December 07, 2023 | 16 pages. Case
Collection: Darden School of Business
Trader Joe’s, a specialized grocery retailer, occupies a successful niche market segment of selling highly valued, unique, and often quirky private-label-branded goods. Store locations, size, and in-s... Read More
Apple Inc.: The Future of the Mac
Brooks, Carson; Goldberg, Rebecca; harrisj@darden.virginia.edu; LenoxM@darden.virginia.edu
S-0340 | Published October 08, 2020 | 15 pages. Case
Collection: Darden School of Business
This case uses Apple Inc. (Apple) and its Mac line of personal computers (PCs) to allow for an analysis of competitive positioning and the building of sustainable competitive advantage. In spring 2020... Read More