Author Profile
Carmichael, Barbara
Aetna Inc.: Managing Inherent Enterprise Risks Through Stakeholder Management
Carmichael, Barbara; Rubin, James R.
BC-0218 | Published November 27, 2009 | 20 pages. Case
Collection: Darden School of Business
Inherent risks or negatives are a critical element of "enterprise risk management" that must be mitigated or dramatically managed through constructive actions to sustain growth and manage reputation. ... Read More
UPS and Corporate Sustainability: Proactively Managing Risk
Carmichael, Barbara; Rubin, James R.
BC-0213 | Published December 23, 2007 | 30 pages. Case
Collection: Darden School of Business
This case traces UPS's first corporate sustainability report (CSR), "Operating in Unison," from its origins up to its publication in 2006. It is based on interviews with managers who championed and sh... Read More