Author Profile
De Reyck, Bert
A/B Testing at Vungle
De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.
QA-0821 | Published April 13, 2015 | 7 pages. Case
Collection: Darden School of Business
Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/... Read More
Toward a Single European Sky
De Reyck, Bert; Grushka-Cockayne, Yael
QA-0736 | Published March 26, 2010 | 16 pages. Case
Collection: Darden School of Business
To meet rising traffic projections over the next 20 years, Eurocontrol must develop Europe's first uniform air traffic control standards. This case illustrates the usefulness of management science met... Read More