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Philips Lighting Company: The Earth Light

Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara

M-0401 | Published September 23, 1992 | 14 pages. Case

Collection: Darden School of Business

This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the n... Read More

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