Author Profile
Jenckes, Marcien
Rodale Press (B)
Elliott, Catherine; Bourgeois, L. J. III; Jenckes, Marcien; Samuels, Daren
BP-0394 | Published September 16, 1998 | 13 pages. Case
Collection: Darden School of Business
The night before she assumes her new role as vice chairman of Rodale Press, Maria Rodale prepares her coming-out speech and polishes her 90-day plan for how she will "make her mark." Recent financials... Read More
Rodale Press (A)
Elliott, Catherine; Bourgeois, L. J. III; Jenckes, Marcien; Samuels, Daren
BP-0393 | Published May 10, 1998 | 16 pages. Case
Collection: Darden School of Business
Maria Rodale, heir apparent to Rodale Press (Runners' World, Bicycling, Organic Gardening, Prevention Magazine) is about to begin a sabbatical to prepare herself for her as-yet-to-be-determined leader... Read More