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Kalsow, Gretchen A.
Fingerhut's Price Strategy
Fennel, Lee; Kalsow, Gretchen A.; Mead, Jenny; West, June A.
E-0151 | Published August 05, 1999 | 17 pages. Case
Collection: Darden School of Business
Fingerhut, based in Minnetonka, Minnesota, is a direct-marketing company that sells a smorgasbord of consumer goods through an array of specially targeted catalogs. In November 1996, an article in the... Read More