Author Profile
Kelly, A. Morgan
Product–Market Alignment
Chao, Raul O.; Goldberg, Rebecca; Katz, Arnon; Kelly, A. Morgan; Markou, Panos
OM-1706 | Published April 19, 2022 | 12 pages. Technical Note
Collection: Darden School of Business
The ability to achieve product–market alignment (PMA) differentiates businesses that will thrive from those that will fail. Yet many find it difficult to create—and sustain—products that continuously ... Read More