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Matsumoto, Atushi
NTT DoCoMo 2003
Matsumoto, Atushi; Teisberg, Elizabeth
ENT-0048 | Published November 25, 2003 | 20 pages. Case
Collection: Darden School of Business
This case provides a rich forum to illustrate a pioneer's move from innovation to profit. It shows the power of the dominant design, barriers to appropriability and complementary assets, as well as th... Read More