Author Profile

Author Image

McFarland, Nate

Keep It Cool

Grushka-Cockayne, Yael; Saxena, Aneesh; McFarland, Nate

QA-0898 | Published June 13, 2018 | 8 pages. Case

Collection: Darden School of Business

It was a scorching summer day in Charlottesville, Virginia, and Nate McFarland, director of communications at Generation 180, was losing sleep. One month ago, Generation 180, a nonprofit organization,... Read More