Author Profile

Brandefy: Approaching Expansion with Marketing Analytics

Yemen, Gerry; Boichuk, Jeff; Mortimer, Steven M.

M-0962 | Published August 20, 2018 | 6 pages. Case

Collection: Darden School of Business

This field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the groce... Read More

Add To Cart Buy Now