Author Profile
Nolan, Liam
Coke Puts Its Brand between a Rock and a Hard Place: Aligning Activism with Brand Purpose
Nolan, Liam; Whitler, Kimberly A.; Wooten, David
M-1019 | Published September 03, 2021 | 17 pages. Case
Collection: Darden School of Business
This case presents The Coca-Cola Company’s (Coke’s) involvement in the controversial Georgia voting bills. It can be used to explore brand purpose and activation of purpose through activism. Presentin... Read More