Author Profile
Palomba, Anthony
Understanding TV and Video Streaming Industries: Measuring the Viewing Zeitgeist
Palomba, Anthony; Adkins, Thomas
M-1042 | Published January 18, 2024 | 10 pages. Case
Collection: Darden School of Business
This partially fictionalized case centers around the evolution of audience measurement analytics as the streaming era disrupts the media industry. The case places students in the shoes of a Netflix ex... Read More
The Solution Shop and Storytelling Process
BC-0294 | Published December 21, 2022 | 6 pages. Technical Note
Collection: Darden School of Business
Who doesn’t feel some anxiety when faced with making a presentation to an audience of practitioners and executives? Presentations are often the most stressful part of a job in business or consulting. ... Read More
Pitcher Perfect: Visualizing Interactive Beer Profiles
BC-0293 | Published December 19, 2022 | 4 pages. Case
Collection: Darden School of Business
This fictional case introduces students to interactive presentations through the situation of a US craft beer company that is developing a new beer product. The case discusses an organizational push t... Read More
A Darden Perspective: Teaching Cases—Plan, Listen, Dance
PHA-0083 | Published February 10, 2022 | 10 pages. Technical Note
Collection: Darden School of Business
Anthony Palomba arrived in Charlottesville, Virginia, in August 2020 as a visiting scholar at the University of Virginia Darden School of Business (Darden). As a media-management and audience-analysis... Read More