Author Profile

Parmar, Bobby
The Evolution of a Practitioner to Leadership (A)
Mead, Jenny; Cohen, Will; Parmar, Bobby
E-0463 | Published November 11, 2020 | 3 pages. Case
Collection: Darden School of Business
Will Cohen, the case protagonist, has recently been promoted to Bank of America’s market sales executive for the mid-Atlantic region. In this position, he finds himself struggling with some of the con... Read More
Richardson Eye Care and Surgery Center
Mead, Jenny; Stanton, Andrew; Parmar, Bobby
E-0445 | Published July 14, 2020 | 3 pages. Case
Collection: Darden School of Business
A consultant experienced in developing predictive models for his clients to improve business operations, Everett Blake, was working with the Richardson Eye Care and Surgery Center (RECSC), which wante... Read More
Software Sense: Making the Case for the Long-Term View
Mead, Jenny; Tomlinson, Brian; Parmar, Bobby
E-0436 | Published February 19, 2020 | 11 pages. Case
Collection: Darden School of Business
Beth Collins, CFO of Software Sense, an American multinational computer hardware and software developer, contemplated various ways that her publicly traded company could embrace a more long-term orien... Read More
Managing for Stakeholders and the Purpose of Business
Freeman, R. Edward; Parmar, Bobby
E-0415 | Published September 13, 2017 | 10 pages. Technical Note
Collection: Darden School of Business
The benefits or harms achieved by a business is determined in part by the choices that business leaders make. One important driver of these choices is a leader’s view of the purpose of business. This ... Read More
Pied Piper and Autonomous Vehicles
Mead, Jenny; Freeman, R. Edward; Boes, Sean; Puhl, Nicole; Mahajan, Bhaskar; Parmar, Bobby
E-0413 | Published August 08, 2017 | 10 pages. Case
Collection: Darden School of Business
Pied Piper’s first driverless car had been in an accident and had killed a 26-year-old jogger. Pied Piper felt a deep sadness for the victim’s family, and was disappointed and alarmed because the comp... Read More
