Author Profile
Read, Stuart
Cold Opportunity (C): The Absolut ICEBARS Story
Aronsson, Magnus; Read, Stuart; Sarasvathy, Saras D.
ENT-0121 | Published July 30, 2009 | 4 pages. Case
Collection: Darden School of Business
Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland... Read More
Cold Opportunity (B): The ICEHOTEL Story
Aronsson, Magnus; Read, Stuart; Sarasvathy, Saras D.
ENT-0120 | Published July 30, 2009 | 2 pages. Case
Collection: Darden School of Business
Suitable for MBA and executive learners, this case series presents an engaging narrative that prompts students to discuss entrepreneurial thinking. An entrepreneur who loves his native Swedish Lapland... Read More