Author Profile
Rourke, Brad
Johnson Lumber: Bet on the Upside or Avoid the Downside?
Fairchild, Gregory B.; Rourke, Brad
ENT-0196 | Published March 04, 2013 | 5 pages. Case
Collection: Darden School of Business
James Baker is general manager of a large lumber mill in rural Virginia, Johnson Lumber. While on a business trip with the owner (the founder's grandson) and the owner's son, he receives the news that... Read More
A Better Yoga Block: Shanti Creek Yoga Products
Fairchild, Gregory B.; Rourke, Brad
ENT-0190 | Published April 27, 2012 | 6 pages. Case
Collection: Darden School of Business
This case follows a protagonist as he tries to secure start-up capital to get his entrepreneurial venture going. With the company still in its conceptual stage, students must evaluate everything in a ... Read More
RelayFoods.com: Media Mix
Fairchild, Gregory B.; Rourke, Brad
ENT-0177 | Published April 26, 2012 | 6 pages. Case
Collection: Darden School of Business
Arnie Katz was thinking about his company's recent expansion into Richmond. It was a different environment than Charlottesville, where the company had started up and experienced its first successes. I... Read More
From Blues Brother to Industry Leader: Growing Revenues at ParknPool
Fairchild, Gregory B.; Rourke, Brad
ENT-0176 | Published February 29, 2012 | 6 pages. Case
Collection: Darden School of Business
With humble and unconventional roots, Jim Fonner's outdoor furniture company, ParknPool, began in Florida selling patio furniture door to door to hotels. Fonner and his then-partner dressed as the Blu... Read More
Haynsworth's Inc.: Should I Stay or Should I Go?
Fairchild, Gregory B.; Rourke, Brad
ENT-0171 | Published February 22, 2012 | 6 pages. Case
Collection: Darden School of Business
Charles Haynsworth III is the president of Haynsworth's Inc., an office-supply firm in Danville, Virginia, that his grandfather founded. The store is a town institution and has been in operation and r... Read More
iCompute: The Marsh/Jones Dilemma
Fairchild, Gregory B.; Rourke, Brad
ENT-0178 | Published February 22, 2012 | 7 pages. Case
Collection: Darden School of Business
Jane Ryan is founder, owner, and CEO of iCompute, a computer-services firm. Ryan founded the company in 1995 and it has grown steadily, providing computer and networking services to a variety of clien... Read More
Lab Mice and Bank Loans: General National Bank and Salazar Services
Fairchild, Gregory B.; Rourke, Brad
ENT-0172 | Published February 17, 2012 | 7 pages. Case
Collection: Darden School of Business
It was 2010, and Raphael and Minerva Salazar wanted funding to expand their animal husbandry support services business. They believed the time was right to pursue a bigger share of the expanding marke... Read More
Longview Services
Fairchild, Gregory B.; Rourke, Brad
ENT-0170 | Published February 17, 2012 | 4 pages. Case
Collection: Darden School of Business
John Mangum is a partner in Longview Services (Longview), an engineering consulting firm he began with his friend and former coworker, Frank Edmonds. The firm has seen steady growth over the past few ... Read More
Thompson & Litton: Risk, Risk, Reward
Fairchild, Gregory B.; Rourke, Brad; Orr, Emma
ENT-0166 | Published February 17, 2012 | 5 pages. Case
Collection: Darden School of Business
This field-based case introduces Ron Helton, a partner in a civil-engineering and design firm called Thompson & Litton. The firm has just learned that it did not get two major contracts it had bid on.... Read More
BandyWorks (B): Tom Bandy—Growing, Letting Go
Fairchild, Gregory B.; Rourke, Brad
ENT-0182 | Published February 10, 2012 | 8 pages. Case
Collection: Darden School of Business
Tom Bandy was no stranger to entrepreneurship and the problems brought about by success. Having honed his programming skills in the 1980s, he had already founded a database company that had seen great... Read More
A Bowl of Good: Defining the Partnership
Fairchild, Gregory B.; Rourke, Brad
ENT-0183 | Published February 08, 2012 | 6 pages. Case
Collection: Darden School of Business
Katrina Didot is founder and owner of A Bowl of Good, an organic soup business in Harrisonburg, Virginia. A Bowl of Good has been part of a café selling original soups and other foods, and has also so... Read More