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Saghian, Mina
Under Armour's Willful Digital Moves
M-0910 | Published May 18, 2016 | 5 pages. Case
Collection: Darden School of Business
In 2013, Under Armour had $2.3 billion in sales yet only $500 million came from its women's apparel, and the company was ready to expand into the female market segment. The "I Will What I Want" global... Read More
