Author Profile
Schwarz, Margaret A.
The NBA, China, and Social Media: What Are the Rules of the Game?
Becerra, Spencer L.; Botha, Helet; Mead, Jenny; Schwarz, Margaret A.; Wicks, Andrew C.
E-0459 | Published January 20, 2021 | 7 pages. Case
Collection: Darden School of Business
The protagonist of this case, the general manager of the Golden State Warriors, an NBA dynasty, must contend with the recent controversy between China (the People's Republic of China, or PRC) and the ... Read More