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Strategic Planning at the New York Botanical Garden

Gibbs, Shea; Liedtka, Jeanne M.; Seale, Kris; Telegdy, Fred; West, June A.

BP-0566 | Published August 22, 2023 | 16 pages. Case

Collection: Darden School of Business

This richly detailed case traces the formulation and implementation of strategic plans for the New York Botanical Garden (NYBG), and profiles the highly inclusive and original planning process NYBGs l... Read More

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