Author Profile
Smith, Rob
Boeing 747X
Werhane, Patricia H.; Gorman, Michael E.; Diersen, Sarah E.; Smith, Rob; Cummings, Mary L.
E-0231 | Published September 09, 2002 | 6 pages. Case
Collection: Darden School of Business
In 1997, the Boeing Commercial Aircraft Group had to make a decision regarding the production of the 747X airplane, a project involving more than 1,000 employees. By continuing to develop new aircraft... Read More
Monsanto and Intellectual Property
Werhane, Patricia H.; Gorman, Michael E.; Ofiesh, Caetie; Simmonds, J.; Smith, Rob
E-0216 | Published April 11, 2001 | 8 pages. Case
Collection: Darden School of Business
This case presents the issues and dilemmas that Monsanto faced in deciding how to market its genetically modified products. It also covers patent issues, intellectual property, and licensing strategie... Read More