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Wilder, F. D.
Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency
Whitler, Kimberly A.; Wilder, F. D.
M-1035 | Published April 05, 2023 | 6 pages. Technical Note
Collection: Darden School of Business
This technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improvi... Read More