Author Profile
Zhang, Zhihao
What’s On the Shelf: A Field Observation Exercise on Competitive Positioning in Grocery Retail
M-1087 | Published August 10, 2026 | 3 Pages Exercise
Collection: Darden School of Business
Most students who shop at Trader Joe's, Whole Foods, or Costco have never asked why these stores look so different from each other, or what those differences reveal about competitive strategy. This ex... Read More
Leveraging the Zone of Possible Agreement (ZOPA) to Make Pricing Decisions
Hagerty, Serena; Maiden, Stephen E.; Whitler, Kimberly; Zhang, Zhihao
M-1045 | Published February 28, 2024 | 4 pages. Technical Note
Collection: Indian Institute of Management, Ahmedabad
A key negotiating concept, the Zone of Possible Agreement (ZOPA), allows a buyer and seller to reach a mutually acceptable price. This technical note provides an overview of ZOPA for both individual-l... Read More