Author Profile
Zimmerman, Michael
Carrier Corporation—Strategy Evolution for the Small Commercial Rooftop
Eaker, Mark R.; Zimmerman, Michael; Boynton, Andrew C.
BP-0336 | Published January 06, 1993 | 29 pages. Case
Collection: Darden School of Business
Carrier must respond to rapidly changing market conditions. Its strategy options are complicated by the different objectives of Marketing, Manufacturing, Engineering, and Distribution. The case leads... Read More
