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Abbott, Katherine
E-Cigarettes: The Wild, Wild West
Abbott, Katherine; Farris, Paul W.; Mead, Jenny; Wicks, Andrew C.
M-0876 | Published January 07, 2015 | 22 pages. Case
Collection: Darden School of Business
In 2014, tobacco giant Reynolds American Inc. (RAI) had to confront the rapidly evolving global tobacco industry landscape. E-cigarettes, once considered a fad, were becoming increasingly popular. Fac... Read More