This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values. Giving Voice to Values is an innovative curriculum for values-driven management and leadership, designed to be integrated across the core business curriculum as well as to stand alone. This case examines the phenomenon of incentive pay to reduce opportunistic behavior (agency theory) and contrasts this theory and others with promanagement theories.