Author Profile
Albert, Michael
Case Study Coffee: Optimizing Yelp Reviews
Albert, Michael; Putnam, Charles; Boatright, Benjamin
QA-0976 | Published August 15, 2024 | 7 Case
Collection: Indian Institute of Management, Ahmedabad
The case describes a coffee shop considering how it can take advantage of a fictional Yelp promotion that allows businesses to select the top three customer reviews they wish to highlight on their Yel... Read More
Walker Advertising: Los Defensores and 1-800-THE–LAW2
Yeaton, Saul; Yemen, Gerry; Albert, Michael
QA-0912 | Published October 11, 2019 | 8 pages. Case
Collection: Darden School of Business
While organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, ... Read More