AMF (E): Bowling Ball Strategy
Barrs, Suzanne G.,...
Case
AMF (E): Bowling Ball Strategy
Barrs, Suzanne G.; King, Martin; Colley, John L.
OM-0708 | Published October 17, 1990 | 8 pages. Case
Collection: Darden School of Business
Product Details
This case describes a company's option to integrate vertically and manufacture bowling balls rather than purchase them for resale. The company's manufacturing strategy is integral to its corporate strategy.
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