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Araújo, Olegário
Choosing the Right Metrics for Listerine Brand Management in Brazil
Araújo, Olegário; Farris, Paul W.; Guissoni, Leandro
M-0902 | Published April 21, 2016 | 11 pages. Case
Collection: Darden School of Business
Ronaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. ... Read More