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Bacardi Southampton (B): A Continental P...

Landel, Robert D.,...

Case

Bacardi Southampton (B): A Continental Paradox

Landel, Robert D.; Zinner, Daniel

OM-1080 | Published September 28, 2003 | 5 pages. Case

Collection: Darden School of Business

Product Details

The Bacardi Southampton case series (A - D) follows the transition from a push-based supply chain to an agile, pull-based system. The (B) case demonstrates the paradox in operational thinking and delineates the unique relationship a company has with one of its suppliers and its customer for European exports. Students can see that this agile program cannot exist in isolation from important stakeholders. Discussion about an opposite point of view is enriched by facts in this (B) case.

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