Paul Walsh, newly appointed chairman of Banc One Diversified Services Corporation, with responsibility for products in the historically nonbanking areas of securities, insurance, leasing, consumer finance, asset management, and mortgage, reviewed 1992's successful results and thought of his upcoming meeting with the presidents of the affiliate banks. In light of Banc One's remarkable performance, he pondered what approach to take to persuade them of the need for a new strategic partnership between his organization and their banks in order to move Banc One beyond traditional banking as they knew it.