Jane Darcy is the editor of Bolt, a free daily newspaper in Richmond, Virginia, and she has been working since January 2007 to build a devoted readership. Published Monday through Friday, Bolt features topics such as local news and sports and is written in a snappy style to appeal to readers between 18 and 34 years old. Advertising has been steadily climbing, but Bolt's parent company is suffering, and the free paper might therefore be on the chopping block. What can Darcy do to save her beloved paper?