Author Profile
Borunda, Chris
Kalashnikov: What's in a Name? (A)
Isabella, Lynn A.; Hatem, Hatem; Borunda, Chris; Moore, Marian Chapman; Yemen, Gerry
M-0697 | Published June 26, 2006 | 7 pages. Case
Collection: Darden School of Business
What can you do with a brand name? How can you extend it? What if the brand name is associated with a weapon? The AK-47 had been part of every major revolution over the last 50 years and a mainstay i... Read More
Maintaining Identity After Acquisition: What's Next for Lek Pharmaceuticals?
Isabella, Lynn A.; Borunda, Chris; Filipovic, Nenad
OB-0819 | Published July 26, 2004 | 7 pages. Case
Collection: Darden School of Business
Sometimes, friendly acquisitions feel more like friendly fire. After all, a job lost is a job lost. Such was Lek Pharmaceuticals' concern over its recent sale to a larger interest. Based in Slovenia, ... Read More