Author Profile
Brown, Katherine
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Brown, Katherine; Whitler, Kimberly A.
M-1039 | Published July 17, 2023 | 9 pages. Case
Collection: Darden School of Business
This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National Collegiate Athletic Association’s (NCAA’s) landma... Read More