Contemporary Corporate Communications: S...
Rubin, James R.
Technical Note
Contemporary Corporate Communications: Stakeholder Engagement and the Business Model
BC-0245 | Published February 1, 2013 | 10 pages. Technical Note
Collection: Darden School of Business
Product Details
This note explores the ongoing evolution of the corporate communications function from the management of public image and public relations to the integrated cultivation of internal values and external stakeholder relationships.
0
Products To Upsell
Jonathan Virginia, Inc.
Hess, Edward D.
Case
Chains
Larson, Andrea
Technical Note
3 Fellers Bakery
Hess, Edward D.
Case
Sustainability and Innovation: Framework...
Larson, Andrea
Technical Note
Eyebobs Eyewear, Inc.
Hess, Edward D.; G...
Case
SecureWorks
Hess, Edward D.; G...
Case
Global Medical Imaging, LLC
Hess, Edward D.; G...
Case
Enchanting Travels
Hess, Edward D.; M...
Case