Author Profile
Cowan, Alex
Project Management Versus Product Management
Cowan, Alex; Grushka-Cockayne, Yael
OM-1845 | Published February 18, 2026 | 15 Pages Technical Note
Collection: Darden School of Business
Whether formally or informally, we’re all managing projects and refining products. Neither project management nor program management is going anywhere, and every general manager should be familiar wit... Read More
Facilitating Digital Development with Agile User Stories
OM-1739 | Published June 02, 2023 | 12 pages. Technical Note
Collection: Darden School of Business
Implicitly or explicitly, product-development teams in digital spaces will go through a process of gathering and employing data to help them create and iterate upon a user experience that invites high... Read More
Continuous Design Using Hypothesis-Driven Development
OM-1740 | Published April 13, 2023 | 19 pages. Technical Note
Collection: Darden School of Business
This technical note introduces readers to two important concepts involving design in the digital sphere: continuous design and hypothesis-driven design (HDD). Continuous design applies the proposition... Read More
The Testable Design
OM-1737 | Published August 10, 2021 | 11 pages. Case
Collection: Darden School of Business
This case offers applied practice for students in drafting testable user stories (agile), including the use of jobs-to-be-done, storyboards, and metrics to drive toward a specific, testable digital de... Read More
Growth Hacking Online Education
Cowan, Alex; Grushka-Cockayne, Yael
OM-1719 | Published April 29, 2021 | 29 pages. Case
Collection: Darden School of Business
This case explores the work of a Darden faculty member, Alex Cowan, to assess the demand for a public version of the software development course he taught at Darden. It was no secret that with the tec... Read More
Saving Griffin
Cowan, Alex; Grushka-Cockayne, Yael; Turse, Jason
OM-1717 | Published March 15, 2021 | 15 pages. Case
Collection: Darden School of Business
This case is designed to introduce general management students to applied digital transformation at the program level. The Griffin program is a midsized but high-stakes program in the US Special Opera... Read More
Agile Development
Cowan, Alex; Grushka-Cockayne, Yael
OM-1711 | Published January 20, 2021 | 10 pages. Technical Note
Collection: Darden School of Business
This technical note is designed to introduce general management students to the body of work associated with agile and its current state of practice. While anchored in a simple 68-word manifesto, agil... Read More
The Win You Design
OM-1707 | Published November 11, 2020 | 10 pages. Case
Collection: Darden School of Business
This case is designed to introduce general management students to the process of early-stage customer discovery for a new venture, be it entrepreneurial or intrapreneurial. Andrew, an HR manager, had ... Read More