Customer Care at eTOTS.com
Farris, Paul W., P...
Customer Care at eTOTS.com
Farris, Paul W.; Pfeifer, Phillip E.; Shiraki, Ichiro Vic
M-0649 | Published August 9, 2001 | 7 pages. Case
Collection: Darden School of Business
Product Details
The case provides the background for a hands-on data-mining exercise. The purpose of the analysis is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise is described in "Identifying the VIPs at eTOTS" (UVA-M-0650).
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