Darden School of Business

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Absolut Vodka: The Spirit of a Brand

Transformation of Marketing at the Ohio Art Company (A)

Netflix, Inc.: The Customer Strikes Back

J. C. Penney: Reinventing Fair and Square Deals (A)

J. C. Penney: Reinventing Fair and Square Deals (B)

Transformation of Marketing at the Ohio Art Company (B)

The United Drug Packaging Division

J. C. Penney: The "Think Big" Strategy