Developing a Marketing Technology Bluepr...
Whitler, Kimberly ...
Technical Note
Developing a Marketing Technology Blueprint
Whitler, Kimberly A.; Vaughan, Scott A.
M-0906 | Published December 8, 2016 | 8 pages. Technical Note
Collection: Darden School of Business
Product Details
This note introduces the concept of a marketing technology blueprint (MarTech Blueprint), instructs students how to create one, and gives real-world examples of how a MarTech Blueprint might be used.
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