Author Profile
Dixon, Sterling
Automation With SalesForce part II
Whitler, Kimberly; Dixon, Sterling
ZZ-0009 | Published August 10, 2026 | 5 Pages Case
Collection: Darden School of Business
Geoeconomists combine economics and political science to study how governments use their countries’ economic strength to exert influence (power) on foreign entities over which they tend not to have di... Read More
Marketing BookBot: Developing a Project Charter for a Pre-Seed Startup
Whitler, Kimberly; Dixon, Sterling
M-1079 | Published March 02, 2026 | 7 Pages Case
Collection: Darden School of Business
It was summer 2025, and Sterling Dixon had just begun working at BookBot, a pre-seed start-up with an AI-powered platform designed to help self-published authors market their books. These authors ofte... Read More