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Goodyear Tire & Rubber Company: Follow-On Equity Issue

Chaplinsky, Susan; Estey, Warren

F-1596 | Published July 16, 2009 | 20 pages. Case

Collection: Darden School of Business

This case explains marketing process for follow-on equity offerings, the direct and indirect costs of issue, and the long-run performance of equity issuers. Students use analysts’ projections from whi... Read More

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