Author Profile
Fennel, Lee
Fingerhut's Price Strategy
Fennel, Lee; Kalsow, Gretchen A.; Mead, Jenny; West, June A.
E-0151 | Published August 05, 1999 | 17 pages. Case
Collection: Darden School of Business
Fingerhut, based in Minnetonka, Minnesota, is a direct-marketing company that sells a smorgasbord of consumer goods through an array of specially targeted catalogs. In November 1996, an article in the... Read More