Author Profile
Fragkos, Ioannis
A/B Testing at Vungle
De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.
QA-0821 | Published April 13, 2015 | 7 pages. Case
Collection: Darden School of Business
Two recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/... Read More