Author Profile
Frazier, Jennifer
Best Buy: Investing in Language Learning
Dickey, Keith; Eades, Kenneth M.; Frazier, Jennifer; Johnson, Melissa; Ledesma, Jordhy; Sider, Duane
F-1669 | Published May 31, 2012 | 15 pages. Case
Collection: Darden School of Business
After observing customer interactions in a Best Buy in Dallas, the regional HR manager considers training sales representatives in a second language. Considering that the store's regional customer bas... Read More