Author Profile
Friedman, Sasha
Tweets, Retweets, and Entrepreneurship
Friedman, Sasha; Greenfield, John; Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.
QA-0838 | Published March 06, 2020 | 6 pages. Case
Collection: Darden School of Business
This case looks into how to effectively engage audiences through social media marketing. Specifically, the case addresses how entrepreneurs can use Twitter to generate community awareness through twee... Read More