Author Profile
Gatto, Sheryl
Computer Peripherals, Inc. (B)
Sack, Robert J.; Haskins, Mark E.; Gatto, Sheryl; Luther, Howard
C-2091 | Published August 11, 1993 | 4 pages. Case
Collection: Darden School of Business
This case extends the A case discussion to include the perspectives of a writer for an industry trade publication who is an expert in the products and product markets. Students consider an industry's ... Read More
Computer Peripherals, Inc. (A)
Sack, Robert J.; Haskins, Mark E.; Gatto, Sheryl
C-2090 | Published August 02, 1993 | 10 pages. Case
Collection: Darden School of Business
Pat Coleman, new audit partner on the Computer Peripherals account, was feeling the pressure. The company's CEO insisted that the audit be completed by the following week, but Pat wondered whether is... Read More
Philips Lighting Company: The Earth Light
Farris, Paul W.; Gatto, Sheryl; Harvey, Tamara
M-0401 | Published September 23, 1992 | 14 pages. Case
Collection: Darden School of Business
This case describes the introduction and marketing of an extended-life fluorescent bulb to replace incandescent bulbs. With the new bulb selling at retail for $15 to $20, successful marketing of the n... Read More