The new business development manager for Evergreen Executive Education has been asked by the firm's CEO to develop a list of as many revenue growth ideas as he could over the next week. The COE saw this task as critical for the new services initiative that he had been hired to lead. The list would be an inventory of possibilities for ongoing consideration as well as a catalyst for other professionals in the firm to generate additional ideas. The CEO had described the task for him was to keep his primary business-development mission in mind, and to think big and out of the box.