Author Profile
Grayson, Leslie E.
Scenario Building
Grayson, Leslie E.; Clawson, James G.
G-0260 | Published April 01, 1996 | 18 pages. Technical Note
Collection: Darden School of Business
This note introduces and describes scenario-building, the strategic-thinking approach developed by Pierre Wack and associates at Royal/Dutch Shell in the 1970s and helped catapult the company from sev... Read More
Euro Disney or Euro Disaster?
Grayson, Leslie E.; Sheikholeslami, Golnar
G-0477 | Published October 31, 1994 | 11 pages. Case
Collection: Darden School of Business
This case concerns the troubles that Euro Disney experienced from the start. Euro Disney claimed that the major cause of its poor financial performance was the European recession and the strong French... Read More
Managing Foreign Exchange Risks
Conroy, Robert M.; Grayson, Leslie E.; Reed, William P.; Wilson, Brendt
F-0601 | Published March 28, 1991 | 22 pages. Technical Note
Collection: Darden School of Business
This technical note discusses the three types of foreign exchange risk: transaction exposure, translation exposure, and economic exposure. It addresses the nature of those risks and presents some meth... Read More
Mercedes Benz Dealership
G-0376 | Published April 01, 1989 | 1 pages. Case
Collection: Darden School of Business
A brief problem involving conflict of interest in a developing country is described in this case. Read More
The Case of the Talking Blanket
G-0384 | Published April 01, 1989 | 2 pages. Case
Collection: Darden School of Business
A government official in a developing country requests cash to purchase an air ticket to make a personal trip and to purchase the services of a prostitute in return for overlooking a safety and enviro... Read More
The Second Street Gallery
Grayson, Leslie E.; Kennard, John V. O.; Hamilton, Robert D. III
NP-0006 | Published April 11, 1974 | 18 pages. Case
Collection: Darden School of Business
This case discusses the role of a contemporary art gallery in a growing community that includes a large university. How does one start an artist-run gallery? How does one market such a gallery? How do... Read More
Lake County Catholic Youth Organization
Grayson, Leslie E.; Cook, John G.
NP-0007 | Published April 15, 1973 | 21 pages. Case
Collection: Darden School of Business
In December 1972, the Lake County Director for the Catholic Church, Father Costello, is reviewing the structure and financial results for the county youth program. He is concerned that available resou... Read More